DATA STORYTELLING TO STRENGTHEN DONOR RELATIONS
Friday, October 17, 2025, 10:30 am – 12:00 pm EST | LIVE WEBINAR
PROFESSIONAL DEVELOPMENT TRACKS:
Access to Resources | Nonprofit Management | Administration
LOCATION: Zoom meeting
Learn how to easily use Excel (or other spreadsheet software) to turn your program’s raw data into mission-driven storytelling!
Communicating with donors, volunteers, and other stakeholders are strengthened when you explain how your outcomes are advancing your mission. This session will demonstrate simple and practical steps to visualize your literacy program data for a broader audience.
This topic is particularly timely as government sources of funding come into question. Literacy organizations can achieve greater financial stability by using data storytelling to attract or retain private donors and foundations that align with your mission.
Testimonials:
- “I really loved this session! The design principles were well presented and also I came away with lots of new resources and inspiration.”
- “I love when trainings are interactive, practical, and applicable to my work. I appreciated seeing concrete examples (with data similar to what we would see in our own work and in applications that we would be using such as Excel) and having a chance to practice applying what we were talking about.”
- “I’m already thinking about all the ways I can better visualize and communicate our program data – I will definitely be using a lot of the concepts from this training in my work moving forward.”
LEARNING OUTCOMES
By the end of the interactive session, attendees will have new knowledge about:
- Why data storytelling is important
- What components make up a data story
- How to create data story
FACILTATORS
Colleen Kassouf Mackey (she/her) is a seasoned mixed methods evaluator and applied researcher who centers the experience and expertise of communities with the ultimate intent of harnessing collective knowledge to drive change in service of justice. She has a Master’s in Public Administration from American University and is pursuing a graduate certificate in Qualitative Research at Kent State University.
Stephanie Lloyd (she/her) brings expertise with qualitative and quantitative methods as a program evaluator, social science researcher, and facilitator. Her areas of expertise include participatory evaluation, survey methodology, photovoice, data visualization, community and youth development, and volunteering, and she holds an MA in Applied Sociology from University of Massachusetts Boston.
Colleen and Stephanie have collaborated with countless nonprofits, foundations, government entities, and larger firms on evaluation projects ranging from local to national initiatives.