We are thrilled to announce our new brand, one that is for families and donors invested in improving literacy.

The Literacy Cooperative spent the last year working behind the scenes on a rebrand designed to capture the heart of who we are and the bright future we’re working toward. The change represents a better understanding of our audience and how we connect with them.

Our updated colors, new logo, and refreshed visual identity don’t just modernize our appearance — they tell the story of our mission more clearly than ever before.

Our previous brand, with its maroon and brown palette, served us well for years — but as The Literacy Cooperative evolved, so did the need for a look that matched our brand’s personality — or what we call its “vibe.” The Literacy Cooperative is the trustworthy, friendly, bright, imaginative and approachable organization committed to Cuyahoga County families. We are the supportive community-focused and data-driven organization that delivers high-quality books, trusted resources and measurable results.

The Meaning of the Logo                                                                                                                                                                                

Our new logo was crafted with intention, highlighting three simple, powerful symbols:

• Books and a pencil — representing literacy
• A diploma — celebrating achievement and the doors that education opens for both children and adults to reach their greatest potential

This design reflects not only the milestones we help families reach, but also the relationships we nurture between partners, donors, and the community at large. Every piece of this new look represents our mission in action: equipping children, adults and families with the tools to learn, grow, and succeed.

The Team Behind the Rebrand

This transformation would not have been possible without the hard work, creativity, and collaboration of the designers, volunteers, and supporters who helped us shape every detail.

To the team that brought this vision to life, Hey Hello Studios, the TLC staff, Cara Byrne, Jessica Walsh Frasier, Laura Hall, Eliza Wing, and Scott Zimmer, thank you.